While this time is filled with love and cheer, it can also be extremely stressful as we worry about finding the perfect gift for that special someone. However, with Small Business Saturday passing so recently, we’ve been reflecting on how important it is to really shop locally. We’ve done some research and created some graphs to show that getting your haircut or hair color at Tocco instead of a chain salon really matters. Not only does your money stay right here in our little corner of Winston Salem, but the result is that the community grows and improves and then we all benefit from that effect when the area where we live and play every day is bettered.
This chart breaks down what happens when you spend at Tocco versus spending your money at a chain salon. We keep 68% of your money in Winston-Salem; the other guys send more than half outside the city: a startling 57%!
Also, some of our local favorite stores include Baked Just So, Simply Sterling & Co., and Remedy Apothecary. Those are just a few of the places where Tocco employees and owners will be doing much of their holiday shopping! (When buying groceries, don’t forget Lowe’s is based in Winston-Salem!)
Baked Just So is our next door neighbor and has some of the best treats in all the triad! Our favorites are the gluten-free brownies and the cinnamon rolls that are the size of your head! (And the blueberry bars. And the scones. And the homemade whoopie pies. And the ice cream…..). Try their coffee…it’s also locally roasted (shout out to Magic Beans!) and they can sell you a bag to wrap up as a gift. They have a special Christmas menu of goodies to take to a gathering or enjoy by yourself at home!
Simply Sterling is possibly the most versatile boutique in town. This store has beautiful clothing pieces, a wide selection of jewelry (including some one-of-a-kind pieces) and just a general selection of all things pretty! There is literally something here for everyone and in every price point. Plan to stay awhile if you want to see everything…the owners and employees will give you the personal attention that makes finding the perfect gift fun!
And Remedy Apothecary? If you haven’t been yet, you’re missing out. This quaint place is a rainbow of color and smells. During your first visit, you might not even know each product is or how to use it, but Yina will personally break everything down for you! You can spend a little money here or a lot of money here, but you aren’t just buying a product, you’re buying an experience! You and your gift recipient will be able to tell the difference in her products and how each is really handmade with love!
This holiday season, Tocco Haircutters encourages everyone to shop local and dine local. With so many fun options, you’ll find the perfect gifts for the people in your life (and maybe a little something for you, too!).